Product Design Is The Key To Brand Success
But have you forgotten something?
The biggest model success factor is not marketing. It is delivering in your promises. It's delivering a quality product to your customers.
And for these of us creating learning content material which means your biggest success factor is product creation. You see it's in product design and creation that most of your quality goes to be inbuilt -- or left out.
In the brief term, people listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises -- each stated and implied -- after which make a decision. Your marketing will persuade folks that you just do know what you're doing. And that you just will deliver a quality product.
However in the long term, they will choose you by how well you really deliver on these promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business growing a long run relationship with your clients is a key to success. That's why list building is so important.
And when creating programs and eBooks and different information products the biggest influence in your quality is how you design and develop your products.
Quality in a learning content material product is measured on three levels.
The primary is content. However your prospects -- your audience -- are taking your course exactly because they don't know the content. They're there to learn the content. So their judgment of the quality of that content is different. It isn't primarily based on how well you know your subject.
Instead your prospects will choose your content based mostly on how well it meets their wants and expectations. Did you design the product to resolve a particular problem they are having? Did you design your product around their motivations? That's how they will judge your content.
The second thing they will decide you on is organization. Do you seem to understand the topic well sufficient to present it so they understand? Do you go off into odd regions? Do you make logical sense in your presentation?
Finally they will judge you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and straightforward to speak to?
However it's not that simple. You see the way you deliver quality content involves closely figuring out and concentrating on your customer. And that very same target buyer you defined in the product design and creation process will be used for all your contacts with your customers. Together with making your marketing goal your desired customer. So your brief term affect ultimately additionally relies on the quality of your product design process.
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